Are you an active Pinterest user?
Have you noticed that it’s seems a bit different?
You are not imagining things!
Pinterest has slowly been making some changes to what comes through our feed. I haven’t completely mastered all the changes, and this is by no means exhaustive, but I have a few tips that I think will help you keep up with the changes.
What’s changed …
In the past, you were able to see the chronological pins that came from users you followed, similar to Instagram.
You pin it … I see it … I repin it … my followers see it … they repin it …
Rinse … repeat.
Pinterest has switched to a new “Smart Feed” system, showing a variety of pins, pulling from several different factors:
a) Pins from those you follow …
b) Pins that “relate to” or are similar to pins you’ve already pinned/repinned, as well as those of pinners you follow …
c) Pinterest “interests” that you follow …
Pinterest wants to provide each user with a fantastic experience. They want to make sure that you are being offered the best of the best, and in the long run, I think we will all come to really like the new format. It opens up lots of new content that we might not have seen otherwise.
Two types of Pinterest users …
THE CASUAL PINNER …
You love Pinterest and love the inspiration, ideas, recipes, DIY projects, crafts, photography tips, fashion, gifts, holiday tips, etc. that you can save to your boards. You may frequently use Pinterest in place of other search engines to find something specific. You might affectionately be known as a “Pincess.”
THE BLOGGER/BUSINESS OWNER WHO USES PINTEREST FOR BOTH BUSINESS & PERSONAL …
You are a blogger or business owner that uses Pinterest for both personal inspiration and to support and drive traffic to your blog/business.
You’re a bit frustrated because your new follower traffic has tanked, your group boards aren’t seeing the usual amount of repins, anything new you pin seems to be going nowhere and it definitely isn’t driving traffic to your blog the way it used to, and in general you can’t figure out what happened and how to fix it!
What You Can Do …
Don’t give up! There’s hope! You just need to make a few adjustments and tweaks, and hopefully, before long, you’ll start benefitting from all that Pinterest has to offer. Let’s embrace the changes and see if we can figure out how to get the most out of the new Pinterest. Whether you are a casual pinner or a blogger/business pinner, these two tips will definitely a good place to start.
PERSONALIZE WHAT SHOWS UP IN YOUR FEED
If your Pinterest feed is looking way out of whack … like none of what you are seeing falls into the three categories above, then chances are you need to make a few changes in your settings.
1. Sign in to Pinterest. Click on your profile name.
2. Click on the gear icon, and then on “Account Settings.”
3. Update the Personalization section by setting both options to “no.”
These simple steps should greatly help to clean up your feed. No, it won’t be what it was “back in the day,” but it should at least make your feed more pleasing to your eye and provide you with great content.
RE-PIN AWESOME CONTENT THAT DIRECTLY LINKS TO A SOURCE
It’s March 3 and you just saw this fantastic DIY project on Pinterest that you want to replicate. You “pin” it to your DIY Projects board. Before you can actually make this, though, you need to find the materials, and the key component … an electrical spool … isn’t exactly the easiest thing to find. Fast forward to September 12th and you’ve scored the perfect spool for your project. You head back to Pinterest, to your DIY Projects board, and click on that awesome image that you pinned back in March. You can’t wait to get started! There’s only one problem. When you click on the image, it doesn’t take you where you thought it would … to the actual website that will show you how to build a spool bookcase.
Nothing is more frustrating then finding the perfect recipe or exactly the DIY instructions you are looking for, just to find out that when you click the pin it goes to another image collection site, or the worst of all, just a large image of the picture.
I can’t stress this enough: Make sure that every single pin on your boards links back to the original source.
Go through all your boards and check all your pins. Make sure that all your pins link back to their original source. If not, then either find the source, or delete them. Yes, this is time-consuming, but it is well worth it, especially if you are using Pinterest for your blog or business.
From here on out, as you’re re-pinning, don’t get “re-pin happy” … take that extra 2 seconds to make sure those images link to the author that created them in the first place. You’ll save yourself and your Pinterest followers a lot of head banging later on. Trust me!
Even though you can no longer control what comes through your Pinterest feed, you can make sure that you are seeing content that interests you. And if you make sure that your boards are filled with quality images that link directly to their source, then your followers, and those that re-pin your images, will continue to provide quality content to Pinterest, and when you come back to a pin to cook up those delicious cookies, or plan that perfect party, your pin will take you to the exact place you need to be to get the right information.